Virtual trade shows are also much cheaper for all parties involved, which is a win-win. Luckily, this lack of face-to-face interaction is balanced out by the ability to reach larger quantities of people and increase brand exposure and increase visibility in that way. Salespeople and exhibitors who thrive at networking events and similar environments may be skeptical of the digital approach, but they don’t need to be. The valuable face-to-face connection that guests experience in an in-person event is not possible when attendance is totally virtual. For in-person trade shows, guests must travel to the physical venue, but virtual trade shows are generally open for attendance to guests from anywhere in the world. The obvious difference between in-person and virtual trade shows is how users attend. Some virtual trade shows still use the “booth” model by using advanced technology to give attendees the ability to do a 3D walkthrough from their computers or smartphones.Īn alternative method to using digital booths would be to have a sequence of live-streamed presentations from sellers, similar to webinars or conferences. Through online trade shows, sellers and buyers connect and talk about products and services online rather than in person. Buyers can come to test the products and services and connect with the sellers directly.Ī virtual trade show takes this concept and makes it available online. While most events aimed at K-12 educators are on hold this year, there are virtual and live conferences being held for higher education.Traditionally, a trade show is an event where sellers display and demonstrate their latest and greatest offerings, usually through sellers’ booths offered by trade show organizers.
HIMSS21 - Global Health Conference & ExhibitionĮducation Trade Shows & Conferences for 2021 Leadership Strategies for Evolving Health Care ExecutivesĪmerican Hospital Association (AHA) Leadership Summit Live: April 11 – 14, 2021 | Washington, DC Network with other pros and pick up creative problem solutions at these upcoming events.
The healthcare industry has been at the heart of the pandemic response, but COVID isn’t the only challenge facing medical professionals. Healthcare/Medical Trade Shows & Events for 2021 GMIS Meets - Public Sector Information Technology Mobile World Congress – Mobile Tech Trade Show Interop Cybersecurity’s Changing Role in IT Here are a few highlights of upcoming virtual and live events: While the mammoth CES® Consumer Electronics Show went digital this January, there will be in-person trade shows and conferences for the tech industry during 2021. Now that you are armed with great ideas, here are some events where you can show them off! MicroHalt Handle Coverz, 2 pack 2021 Trade Shows & Industry Events If you are an exhibitor, arrange to sponsor these gifts and have them printed with your logo, a line about your offering that cuts through the noise, you web domain, and your contact information. Virtual trade show ideas like this are a sure-fire way to increase attendance.
When it comes to a virtual expo, a great way to draw in early registration is by giving out incentive gifts like customized Basecamp® Pint Tumblers or Popsockets®. Virtual Trade Show IdeasĪn online business exhibition might not provide the same level of interaction as a live event, but there are still plenty of benefits to a digital trade show as well as methods to ensure attendance and engagement are high. Whether organizers choose to hold an online trade show, in-person event or a hybrid of the two, they'll need the necessary supplies to create a standout yet safe event that businesses can use to reach new clients. With the proper preparation, these events can be a huge success and draw in large audiences who are eager for new products, services and business partners. In the meantime, many organizers have turned their attention to virtual expositions. Luckily, the science and medical communities have started issuing guidelines to help organizers get live events back up and running.
Businesses have been eagerly awaiting the return of trade shows as event organizers seek guidance on how to safely hold live events in light of Covid-19.